Marcus Garvey Essay -- essays research papers fc

I believe one of the most influential African Americans of all time is Marcus Garvey. Marcus Garvey achieved accomplishments in not just one, but many areas. His accomplishments ranged from a worldwide Black political organization, The Untied Negro Improvement Association, to the first, and to this day the largest Black-owned multinational businesses, the Black Star Lines. Marcus was criticized by many of his fellow African American leaders because many of his projects failed. In despite of that, Marcus Garvey talent to attract followers towards his beliefs is inspiring.   Ã‚  Ã‚  Ã‚  Ã‚  Marcus Mosiah Garvey was born into a poor family on August 17, 1887 at St. Annà ¢Ã¢â€š ¬Ã¢â€ž ¢s Bay, Jamaica. Marcus was born the youngest of 11 children. His father was a stonemason who supposedly descended from the maroons. Maroons are African American slaves who defended their freedom from British and Spanish invaders. Garvey had to itemize his pride in the unmixed African heritage of his parents. Marcus grew up and received little education in Jamaica, so he was largely self-taught. At age 14 Marcus had to find work in a print shop to help out his family. Marcus began to doubt the value of trade union after he was involved the first printers strike of 1907. Marcus Garvey began to complain about the mistreatment of African workers to British authorities and was appalled by the little response and that left him very skeptical about any hope for justice from the white people (Rogoff 72). In 1912 Marcus Garvey studies abroad in London. He began writing African p ublications and became an avid supporter of African independence. I believe the turning point in Marcus Garveyà ¢Ã¢â€š ¬Ã¢â€ž ¢s fight for African freedom and equality came after he read Booker T. Washingtonà ¢Ã¢â€š ¬Ã¢â€ž ¢s book, Up From Slavery. Garvey à ¢Ã¢â€š ¬Ã…“responded warmly to ità ¢Ã¢â€š ¬Ã¢â€ž ¢s thesis of black self helpà ¢Ã¢â€š ¬? (Kranz, Koslow 86). With that notion in mind Marcus Garvey returned to Jamaica in 1914 ready to make a difference.   Ã‚  Ã‚  Ã‚  Ã‚  Marcus was not noticed for just one accomplishment is his lifetime, but many on them. When Marcus returned to Jamaica he got re-acquainted with a group of friends and founded the Universal Negro Improvement Association (UNIA), which sought, among other things, to work on black emigration to Africa. It also promoted racial pride, education, and black business activity. In Jamaica Garvey didnà ¢... ...y of Wisconsin Press. The reason I believe this is a quality book that deserves more study is because it involves Marcus Garveyà ¢Ã¢â€š ¬Ã¢â€ž ¢s most renowned accomplishment, the organization of the UNIA. It also shows how Marcus overcame his failures to become a black role model and leader. All of the books on Marcus Garvey show people that no matter what happens, wither you fail or succeed, you can become a successful person as long as you believe in what your doing. BIBLIOGRAPHY à ¢Ã¢â€š ¬Ã…“Black Nationalismà ¢Ã¢â€š ¬? Encyclopedia Britannica Online. 24 Feb. 1999 http://www.eb.com:180/bol/topic?eu=15698&sctn=1. Cronon, David E. Black Moses: The Story of Marcus Garvey and the Universal Negro Improvement Association. Madison Wisconsin: University of Wisconsin Press, 1969. Hill, Robert A. Marcus Garvey: Life and Lessons. Calif.: University of California Press, 1987. Krans, Rachel and Philip J. Koslow, The Biographical Dictionary Of African Americans. New York: Checkmark Books, 1999. Rogoff, Edward G., John Trinkus, and Alvin Puryear. à ¢Ã¢â€š ¬Ã…“Perhaps the times have not yet caught up to Marcus Garvey, an early Champion of Ethnic Entrepreneurship.à ¢Ã¢â€š ¬? Journal of Small Business Management 3 (1998) 66-71

Fairy Tale Gone Wrong †Snow White Essay

Most parents have, or will, tell their child a bedtime story that they may have heard when they were younger. These stories, otherwise known as fairy tales, are thought to be nothing but a mere story to entertain, but what if these fairy tales had an underlying meaning of their own? Fairy tales have been around for more than thousands of years and are passed on frequently from one person to another. Today, most are seen as harmless stories that were made up to entertain children; however, it seems that these fairy tales may actually hold meanings that are larger than the average child can grasp. Many have heard the well-known story Snow White and the Seven Dwarfs; yet, few have read the gruesome, original version by The Brothers Grimm. Disney’s child-friendly version of Snow White and the Seven Dwarfs was written with the intention of making a successful animated movie for entertainment purposes, while the Brothers Grimm version tells a story in a more shocking and brutal manner. Snow White and the Seven Dwarfs is a story that, when created by The Brothers Grimm, was actually made to entertain adults. As these stories became more and more popular people began to change the stories so that they were suitable for younger children to hear. One person who was exceptionally superior at changing fairy tales was the notable Walt Disney. He took Snow White and made it into his first full-length, animated motion-picture. But Disney wasn’t focused on portraying the original version but rather a loosely based version that would make a successful film, or in other views make him more money. While the two version are immensely different, the newer version does mimic the original in several ways. The fairy tale is still about Snow White being a beautiful young girl who is envied because of her beauty by her wicked stepmother, the Queen. Snow White’s stepmother orders the huntsman to take Snow White out into the woods and kill her, but he is unable to commit the act and lets her runs away. While Snow White is off in the woods she finds a small cottage that her newly-made animal friends help her clean. Later she find out that this small home belongs to seven dwarfs. Then the Queen finds out that Snow White is still alive in the woods and sets off to kill Snow White herself. The wicked stepmother soon finds Snow White, kills her and later is reawakened from the dead by a handsome prince. Then later, the Queen dies and Snow White â€Å"lives happily ever after†. Therefore, the basic outline is kept the same as the original, but Disney changes what seem like minor details that actually have a larger impact. Although it may not seem like monumental to many, the changes that Disney made in his version actually changed the meaning of The Brothers Grimm version entirely. For example, in the original version Snow White is thought to be around seven years old, with the number seven having a symbolic meaning, â€Å"referring to traditional superstitions about number† (Stringham). Whereas Disney changes her age losing the many different connections and also the foreshadowing that the number has. Snow White’s real mother is never mentioned by Disney, but holds an important part because when her real mother pricks her finger and the three drops of blood fall into the snow, it foreshadows the Queens three attempts at killing Snow White. In Disney’s version, he only shows the Queens last attempt at killing Snow White instead of all three attempts made in the original along with that attempt being simplified. Disney also changes the orders that are given by the Queen to the Hunstman. Originally the Queen ordered him to bring back the liver and lungs, symbolically meaning â€Å"the one containing the most blood, [ the liver ] was regarded as the darkest . . . the liver represented the darkest passions, particularly the bloody, smokey ones of wrath, jealousy, and greed which drive en to action. Thus the liver meant the impulsive attachment to life† (qtd. in Stringham). In the movie version, the Queen simply asks for the Hunstman to bring back her heart. Another aspesct that is greatly changed is how Disney represents the Seven Dwarfs. Walt Disney actually gives the dwarfs names and personalities and makes them seem like they are thankful that Snow White is there to help them when really the dwarfs were originally not helpers at all. They were portrayed as beings that only wanted Snow White there for her work, to clean, cook and do all the house chores. And finally, to make the film acceptable for children, Disney takes away the sexual meanings in almost every aspect of the story. As stated by John M. Ellis, writer of One Fairy Story Too Many: The Brothers Grimm and Their Tales, this is certainly a provocative story, and Disney eliminates it completely (qtd in Writers and Collections of Fairy Tales 85). These are a few examples of how different the film and the original have turned out to be. Disney clearly altered the story for the sole purpose of grabbing children’s attention and inevitably, for the money. It is nothing new that when something is said or written someone in the future will change things from the original and then someone else will continue to change the new version and so on. When stories are changed the meanings and symbolism also changes, inevitably changing the story as a whole. Snow White and the Seven Dwarfs is a fairy tale that was taken by Walt Disney and changed for entertainment and seemingly money purposes, which resulted in losing the original meaning behind the story. Although Disney was successful with his version of Snow White, he has taken a story with hidden meaning and given it barely any.

Analysis Of Homer s The Odyssey - 918 Words

Roshni Parikh Mrs.Wyatt - Period 4 Pre-AP English April 24, 2016 Everett versus Odysseus The character Ulysses Everett McGill from â€Å"O Brother, Where art thou?† is a worthy representation of Odysseus from the â€Å"Odyssey†. Ulysses Everett McGill, or Everett, was the main character of the movie who was trying to get back home. Odysseus was a king and warrior who spent 20 years away from home due to obstacles and distractions. Both characters share many personality traits and events that make the movie a modern adaption of the epic poem Everett and Odysseus are both determined to get home. Through out their story, both never gave up when facing challenges. In the film, Everett and his friend are robbed of all their money. Though they are left with nothing, they still push on. This signifies that even though they lost everything, including their opportunities, with perseverance they were able to overcome everything facing the group. Odysseus also showed the act of being perseverance, during the long journey, Odysseus did not give up when he faces challenges. ...what I want and all my days I pine for is to go back to my house and see my day of homecoming. And if some god batters me far out on the wine-blue water, I will endure it, keeping a stubborn spirit inside me, for already I have suffered much and done much hard work on the waves and in the fighting. So let this adventure follow. (Book 5 219-224). Odysseus has been away from his home, Ithaca, for 20 years and isShow MoreRelatedAnalysis Of Homer s Odyssey By Homer1202 Words   |  5 Pagescoping with the idea of losing his father and letting others to rule Ithaca. It is noticeable from the beginning of The Odyssey, written by Homer that Telemachus finds himself in a complicated situation where his life is seen to be in danger. He is a character of being distance from people. The idea of Telemachus becoming his own father, threatens suitor’s control in Ithaca. Homer describes Telemachus as a teenager who has not found himself and is on a mission to become an adult as his father. TelemachusRead MoreAnalysis Of Homer s Odyssey By Homer1095 Words   |  5 Pagesused in Homer’s Odyssey is the digression. The digression is departure from the main storyline that does not alter the action of the story, but adds a layer of sentimental content to the plot which usually helps underscore themes central to the story. The digressions in the Odyssey are meticulously written with great attention to detail just like the rest of the e pic, and they truly help readers grasp the important aspects of the story. The liberal use of digression in the Odyssey helps build a vividRead MoreAnalysis Of Homer s Odyssey By Homer2018 Words   |  9 PagesThe Odyssey by Homer is more light in tone than the Iliad, of the same author: The good wins while the evil is punished. Even though the gods are still strict, the relationship between Odysseus and Athena is a more sincere and equal a relationship than between God and Man in the Iliad. Odysseus is distinguished not only by his bravery, but largely by his intellect and cunning. He is the type of resourceful man whom never gives up, thinks of the causes, is reverent and never gives in. The Odyssey isRead MoreAnalysis Of Homer s Odyssey, By Homer915 Words   |  4 PagesThroughout the Odyssey, the hero, Odysseus is portrayed in two different and contradicting lights: the wise hero and the capricious leader blinded by his own pride. The epic writer, Homer, embodies the theme o f hubris throughout Odysseus’ journey home. The idea of hubris, a trait of excessive pride, significantly develops personalities of characters within The Odyssey, and Homer ultimately creates a statement about excessive pride. The dual portrayal of Odysseus leads the reader to ultimatelyRead MoreAnalysis Of Homer s Odyssey By Homer Essay1479 Words   |  6 Pages The word â€Å"Family†, according to Merriam Webster, is thought to be a group of people brought together by common affiliation. The same cannot be said for the culture in the Odyssey by Homer. In the Odyssey, Odysseus is trying to get back home from fighting in the Trojan War. He has been away from home for almost 20 years longing to just be reunited with his kinfolk. Along the way, he comes across many obstacles that hinders him from reaching his home and family in in Ithaca. Luckily, the memoriesRead MoreAnalysis Of Odyssey By Homer s Odyssey2253 Words   |  10 Pagesand Midwifery Council, 2006). The literature surrounding the subject of mentorship is vast and fails to provide a single definition, however the terms used are often similar. Colley (2000) writes that the word mentor originated in Homer’s poem ‘Odyssey’ in which the character oversees the development of Telemachus. Usually mentoring describes the process of an experienced team member using their skills and knowledge to educate and develop a junior or less skilled co-worker (Chartered Institute ofRead MoreAnalysis Of Homer s The Odyssey 1483 Words   |  6 PagesViolence in The Odyssey Violence in Literature can take any form, whether it be natural disaster like and earthquake or a human based disaster like war (Campbell). In Homer’s The Odyssey both types are found†¦ whether it’s Odysseus’s hardships like making it home or dealing with the wrath of the god Poseidon. Every violent scene has its own reasons, some are more reasonable than others. For instance, the gods were angered by the disobedience of the mortals, this is more reasonable than the killingRead MoreAnalysis Of Homer s The Odyssey 795 Words   |  4 Pages Odysseus Epic Hero In the Epic, â€Å"The Odyssey, spoken by Homer, conveys a heroic tale of an epic hero named, Odysseus, who faces many challenges as he sails to get home. One of the tasks Odysseus faces is, The Sirens, who challenge Odysseus s will power. Another challenge Odysseus encounters is, â€Å"The Cyclops, who torments and slaughters some of Odysseus s men due to his curiosity. One of the hardest threats he had to confront was, â€Å"The Land ofRead MoreAnalysis Of Homer s The Odyssey1636 Words   |  7 PagesGreek society, Homer’s The Odyssey provides a detailed insight into the values of this intricate culture. In particular, this epic discusses the ways in which the deathless gods influence the fates of the mortals. The overall impact of the gods’ power is the mental straining that emerges from the unrelenting conflict of man versus immortal. Likewise, the actions and misfortunes of others also catalyze this extremely significant and powerful mental battle. Homerâ€⠄¢s The Odyssey reveals the values of ancientRead MoreAnalysis Of Homer s The Odyssey 1128 Words   |  5 Pages The Odyssey shows a lot of different stereotypes for women throughout the book, taking action to get what they want. Odysseus is trying to get back home after ten long years since the fall of troy, and his son is going out to find him. Throughout the book Odysseus meets lots of woman who vary in personality. He meets woman with the stereotypes: â€Å"mantis†- dominant, eats its mate, destroys to gain power, feared by many. â€Å"Damsel in distress†- persecuted maiden, woman placed in a dire predicament requires

Verbs of Being Definition (English Grammar)

In traditional grammar and pedagogical grammar, a verb that does not show action instead indicates a state of being. In other words, a state-of-being verb identifies who or what a noun is, was, or will be. Although in English most being verbs are forms of to be (am, are, is, was, were, will be, being, been), other verbs (such as become, seem, appear) can also function as verbs of being. Compare them with stative verbs, and contrast them with verbs of doing (dynamic verbs), or action verbs. Stylistic Advice: Avoid "Be" When You Can Unfortunately, to be verbs do not make for the most exciting writing to read when a piece is overloaded with them (buzzing with bes). Action verbs are stronger than to be verbs because they portray more imagery. Action verbs also make for more impactful, shorter sentences, as to be verbs often are found in passive sentences as well. Replace being verbs where you can, during your editing round of writing your piece. (The drafting phase is for getting your information organized and put together.) Not all being verbs or even passive voice can be avoided, of course, but where they can be replaced, your sentences will be livelier  and punchier and will flow more quickly. Improving Examples Compare the following sentences and their improvements: Jerry was working hard.Jerry worked hard.Mary is a big fan of Bach.Mary adores Bach. In the latter improvement, the verb was changed completely, to be more descriptive. Excising Passive Voice To get rid of passive voice, turn the sentence around and start with the doer of the action rather than the object of the action. See the difference between: Their house was invaded by bugs.Bugs invaded their house.The package was sent by Bob.Bob sent the package. Passive voice has its place, such as when the result is more important than who did the action. For example, The record low temperature was broken last night, after 104 years, or when the actor is unknown, such as in, Its recommended to have the furnace serviced once per year. (Though these sentences still could be revised out of passive by adding subjects and recasting them, such as We hit a record low last night, breaking a 104-year record and Manufacturers recommend having...) Hamlet's "To Be or Not to Be" One of the most famous being verb sentences surely is the famous soliloquy of Hamlets, in his eponymous Shakespearean play. Author Crystal Downing reminds us, though, that people need to take into account the fact that the speech is written in iambic pentameter when working out its meaning: When people pronounce Hamlets famous line, they usually emphasize the that, as though Hamlet cannot make up his mind about killing himself: To be, or not to be—

Mood Disorders A Case Study - 1178 Words

Mood disorders – A Case Study This case study introduces the concept of mood disorders defined as â€Å"the elevation or lowering of a person’s mood, such as depression or bipolar disorder: ‘true clinical depression is a mood disorder, which can interfere with everyday life for an extended time’ Also called affective disorder â€Å"(Oxford Dictionary Online). In this case Carla is 28 year old Puerto Rican that is having issues dealing with depression, problems in adaptation to a new country, with different social structures from her home town, also by been away from their family, raises the suspicion that this patient is having difficulties in getting herself integrated in a new society and hardship of not finding a job is aggravating her delicate state. History of illness, Carla remembers her mother suffering from what she thinks was post-partum depression. Growing up, Carla was relatively quiet and typically felt some sadness and anxieties after finishing high school, Carla worked at a local market but she was fired because she could not keep up with the schedule. Risk factors: difficulties with development and maintenance of depression. Carla recently moved to NY to start a new life with the help of her cousin Alma. Puerto Rican citizens traditionally intent to remain in communities were the similarities with the home land are higher and the language is still the Spanish, by closing the social group were they are inserted , it becomes harder to integrate with the new country wereShow MoreRelatedSymptoms And Symptoms Of Bipolar Essay1545 Words   |  7 PagesCase Study 2: EM, a 19-year-old male, displays characteristics of bipolar I disorder with psychotic symptoms. Bipolar I disorder is a mood disorder where individuals have major depressive and full manic episodes, which may include psychotic features like hallucinations or delusions (Comer, 2014). People with bipolar I disorder display, during their manic state which typically lasts at least a week, exhibit irritable, angry or abnormally high moods (Comer, 2014). In the particular case of EM, hisRead MoreBipolar Disorder And Major Depression1358 Words   |  6 PagesMood disorders are characterized by unstable emotions, which are not always completely within the individual s control. Mood disorders are one of the most common categories of psychological disorders, and the two most common disorders within this category are bipolar disorder and major depression (also known as clinical depression). These disorders often require a patient to take medications to regulate their mood, which is often pair ed with psychotherapy or â€Å"talk therapy.† While they are commonRead MoreBipolar Disorder Essay1351 Words   |  6 Pages​Bipolar Disorder, also known as a manic depressive illness, is classified as a brain disorder; that causes unusual shifts in the mood, energy, activity levels, and the ability to carry-out day to day tasks. The majority of bipolar individuals experience alternating episodes of mania such as an elevated or euphoric mood or irritable state (US Department of Health 1) (Thackey 127). Bipolar Disorder falls under the category of a mood disorder, 3% of the general population suffers from bipolar disorderRead MorePsychotic Features Of Bipolar Disorder857 Words   |  4 PagesBipolar I disorder with psychotic features is a mood disorder often described as excessively cheerful or disturbed moods, along with depression or a mix of high and low moods. For individuals with bipolar I disorder with psychotic features, they must have experienced at least on e or more manic or mixed episodes during the course of their illness. A manic episode is a period of abnormally and persistently elevated, excitable or irritable mood lasting for at least one week and present most of theRead MoreBipolar, A State Of Sadness, And Mania1313 Words   |  6 Pages Shifts of moods and behaviors are normal but when exceeding the time frame of when those shifts last it can cause a disorder. A disorder known as Bipolar. Bipolar is concluded to be alternating periods of depression and mania. Depression, being, a state of sadness, and mania, a state of high energy in which a person seems capable of taking over the world. These symptoms of bipolar ultimately lead to the question of what causes people to be in depressed or manic. Can a time of mania ultimatelyRead MoreAnxiety And Other Mood Disorders1460 Words   |  6 Pagesanxiety and other mood disorders are essential to many forms of art. In this article I will examine how mood disorders influence art, as well as give multiple examples of how mood disorders are portr ayed in the following art forms: paintings, literature, and music. Before we can broach the topic of art and mood disorders we need to have a good basis of what mood disorders are. Mood disorders are defined as â€Å"a perpetual and significant disturbance in a person’s emotional state or mood† (Lane, 2013).Read MoreBipolar Disorder : Symptoms And Symptoms Essay1384 Words   |  6 PagesBipolar disorder is simply defined as a manic depressive illness, which affects a persons mood and energy. However, the way it affects a person’s mood is dramatic and severe. These are severe moods are called episodes of mania and depression, which means a person who suffers from bipolar disorder might be extremely excited and happy one day, and extremely depressed the next day. In some cases, depressive or manic episodes last weeks, and in some cases these episodes last days. People who suffer fromRead MoreBipolar Disorder And Its Effects861 Words   |  4 PagesBipolar disorder is caused, in part, by factors of nature. In short, bipolar diso rder is caused by factors of genetics, heredity, factors that are inherent to who we are. Bipolar disorder (BD) is a â€Å"neuropsychiatric disorder†¦characterized by recurrent episodes of depression and mania or hypomania† (Bavamian et al., 2015. p. 573). The study conducted by Bavamian et. al., asserts that there are in fact microRNAs (miRNAs) which regulate gene expression. In individuals with BD, they expression of miR-34aRead MoreMood Disorders : Their Influence And Portrayal Of Art1466 Words   |  6 PagesMood Disorders: Their Influence and Portrayal in Art Charles Frankel said, â€Å"Anxiety is the essential condition of intellectual and artistic creation and everything that is finest in human history†. There is some evidence to support this idea that anxiety and other mood disorders are essential to many forms of art. In this article I will examine how mood disorders influence art, as well as give multiple examples of how mood disorders are portrayed in the following art forms: paintings, literatureRead MoreEssay about The Research on Bipolar Disorder1673 Words   |  7 Pagesit strives for order and efficiency. However a patient with Bipolar Disorder has a very chaotic type of brain function; causing changes in mood and sometimes suicidal thoughts Bipolar Disorder is a common psychiatric mood disorder that is defined by recurrent episodes of abnormally elevated mood and depression, changes in energy and, the ability to carry out day to day tasks. (Joel, Jakosson and colleges) â€Å"Bipolar Disorder (BD) is a chronic disease with high risk of relapse. This disease also

Kinesthetic Learning Style Free Essays

One of the things I should consider as a kinesthetic learner is the fact that I absorb information better when it is hands-on (physically engaged in the activity of learning, i.e. lab setting). We will write a custom essay sample on Kinesthetic Learning Style or any similar topic only for you Order Now As such, I may have to utilize techniques to make my learning style coincide with an online course wherein the mode of instruction is mainly auditory and visual. It would be an advantage if the visual aspects invite interaction in the form of flash presentations wherein I as the student can actively participate. Kinesthetic learning although typified by physical processing through touch and sensory experience can still be present in online courses by mere participation through clicking and typing during the actual discussion. My attention and capacity to grasp the information would be enhanced by taking notes using a word processor due to the fact that I am able to learn the concept while keeping my body in active awareness of how my mind deciphers the information. In addition, taking down notes about the course as well as my thoughts during the online lecture would allow me to better retain the information (Interview with Laura Summers, 2000). I may have to explore beyond the actual contents of the course and see how they actually are by doing a bit of fieldwork so as to have first had experience of the subject matter. It would really be helpful for me to try and create creative representations of the notes and data I acquire from my online lessons. I may convert the key concepts into tangible form by making graphs, making a model as illustration(Miller, 2000). An interactive online course would suit my learning style better, however, I must find ways in which to adapt to the subject matter even if the mode of instruction does not directly address my kinesthetic inclinations. The techniques mentioned above would definitely help me in reconciling the latter with the teaching process available. In combining the auditory and visual method with my own need for hands on receiving of information; I may have an edge in holistically understanding the course beyond the internet. Â   Â   How to cite Kinesthetic Learning Style, Essay examples

Micro Environmental Factors - A Sample Report on Toyota Prius

Question: Describe micro environmental factors. Answer: Micro environmental factors are integrated and incorporated within the business prospects in of the companies and these are developed and demonstrated within the particular product orientation and company and in this case, the Toyota Prius is taken as the selected car for understanding the Australian Market. The micro environmental factors depicts the internal sources and internal strengths of the company which are required to understand and depict the business process and business definition (Cravens and Piercy, 2008). For introduction of the new product like Hybrid cars to the markets, proper business attention and integration is to be developed and modified within the business case. The micro environmental factors are discussed here like: Are You Daunted by the Thought of Due Assignments? Avail Our Services and Receive Assignment Help from Experts. Employees: Employees are the base of the organization and in Toyota Australia, there is formal communication structure being placed and ensured to provide the feedback for the same. In response to the present business scenario, the employees are well informed and motivated for the variety of services and products which are communicated to them for being the part of effective team and group within the company. As the Prius itself is the innovative and creative product, the employees are motivated and rewarded for further business and proposition. Resources: The company Toyota has also considered the availability of resources and thus the company has come up with manufacturing and assembling unit within the country where from there is also export made to the New Zealand and other neighbour geographical regions. There are tangible and intangible resources both needed and those are like power, workforce, knowledge, raw material, metal, fabrics and cotton etc which are important and easily available in the Australian market. Shareholders: The shareholders are the people who are responsible for the funding and they are to be pleased with the perfect attention to the different attribution to the business and profit making scenario which are incorporated within the business and the process engagement of the company (De Haan, Mueller and Peters, 2006). There should be sufficient and effective process, operations and marketing coordination given to the company and the consumers with respect to the business and revenue generations and those are to be improved with the business process scenario within the company Toyota. Dealers and suppliers: The dealers and the suppliers are presented within the companys success and business integration and there are subsequent attention given to them in respect to attain the proper market share. There are specialised formal structures to place and depict the suppliers and dealers within the organizational system and those people are also coordinated with meetings and seminars to ensure the correct attention and understanding of the business policies and rules. There is also regular suppliers and dealers interaction with the company and the consumers to understand and predict the needs accordingly. Consumer perception and behaviour about Toyota Prius: The company Toyota is at present the largest car manufacturer and seller in the world and it has different types of products to cater into different segments of the consumers. The company was not initially prepared for the hybrid cars and there were only emphasis on the expansion to the different large and mid range vehicles to cater into the mass market in EU countries and US (Sandberg, 2012). With the advent of environmental and sustainability campaigns and the increased value of environmental programs and risk triggered the company to innovate and develop the cars which are more eco friendly and having less environmental impact. The Toyota Prius was the first hybrid car to be entered in the Australian market and the company has also indicated the different prospects like less fuel emission and less environmental impacts. As stated earlier, the Prius was developed within the Hybrid segment of cars which are more targeted to the premium class of the consumers (Beliveau, 2010). The c onsumers were not initially accepting the car due to new and changed features and with price attached. Later the Prius became a status and statement to the others. The consumers are happier to buy Prius due to the innovative and distinct designs and there are also the pricing strategies which helped the company to sell and present the Toyota Prius in the appropriate market and eager consumers. The Australian consumer are also having different options for Hybrid cars like Honda Civic, Toyota Cambry etc but the distinctive feature and design with the performance in the presented market and environmental aspects and those are to be also required to make the consumers satisfied with the correct attention to the new values and offerings of the Toyota Prius in the Australian market (Kley, Lerch and Dallinger, 2011). The consumers Status and recognition need is successfully fulfilled within the Toyota Prius and thus there is more market share and market penetration with the related segment of the hybrid cars. The consumers have the options to choose the less expensive alternatives to the higher models from BMW, Mercedes or Audi in the market and those are helping the company to maintain the market share. Marketing Mix: The marketing Mix is a combination of different marketing activities and samples and those are also considered to produce the correct attention towards the required market demand and consumers expectation. The different variables are like product, price, place and promotion (Kotler, 2012). Product: The product here is Toyota Prius which is a Hybrid car. Hybrid technology is used in vehicles to supplement the conventional petrol engine with electric battery and motor. The engine is then powered with more efficiency and less fuel consumption with lower environmental impacts by the vehicle and this also helped to control and integrate with more power and performance within larger cars with less erosion and fuel consumption (Graham-Rowe et al., 2012). The product is also an supplement to the higher fuel like petrol pricing and thus the cars can be integrated within the two aspects also. The Toyota Prius has different models and variants at present in Australia and those are like Prius C or V class in the market. Price: The company Toyota has not introduced the car with Scheming pricing for getting the car more profit and then lowering the price as per the market is engaged with competitor. The company has integrated with penetration pricing and those are relevant to entre in the new market with the new product which was not perceived before (Beliveau, 2010). This pricing strategy helped the company Toyota to retain and maintain the market share and thus in present market statistics, more than 50% of the hybrid market segment is considered and developed within the Toyota Prius. The pricing of Toyota Prius though is higher than the general engine cars and it is also regarded as the substitute to the higher end cars in Australia like BMW, Audi, Mazda, Mercedes etc. Promotion: The promotional campaign in the Australia and other market is considered with different objectives and those are to be also engaged with different attention to the marketing mix and marketing orientations within the company. In that respect, the initial promotional activities were done on the environmental aspects and then the promotional activities were done to communicate the consumer with the advantages for the practical and day to day transportation options (Graham-Rowe et al., 2012). The company has tried to integrate with the social media, digital and online promotional campaigns and there were e-brochures presented within the market to communicate with the present marketing strategies. The later promotional campaigns also tried to depict the utility of the car with size and comfort and those are to be also developed in order to attract more consumers within the market. Place: The company has adopted dealers and suppliers throughout Australia and there are almost 210 dealers, with 277 outlets and other Lexus dealers located within the Australian Subcontinent with almost 13000 people employed and integrated within the business. The company has also tried to incorporate the formal structure and proceeding within the dealer relationship to maintain the proper and adequate business considerations in Australia. Recommendation: The company has taken the decisions to close the production in Australia within the year 2017. This is mainly to achieve the long term sustainability in Australia and those are to be effective from the management decisions on strategic and business propositions. Toyota Prius is the market leader in the hybrid car segment and those are to be maintained with more product development and innovative strategies integrated within the business. The company should look for more stable and sustainable market and those can be achieved by proper market research. The Toyota Prius can be also presented to the developing countries for establishing a new market. There can be also new product life cycle introduced within the Toyota Prius by modification and product development done. Conclusion: From the above discussed project and understanding, it can be ensured that the Toyota Prius is the market leader in Australian hybrid market and that is to be also maintained by the company for attaining proper direction to the future business proposition. 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